Top Hospitality Management Companies

Tuesday, December 16, 2025

A new paradigm known as "Hospitality as a Platform" is replacing the conventional hotel model, which was a simple room-for-night transaction. According to this model, the actual hotel building is now more than just a set of rooms; rather, it is a multipurpose, adaptable hub that serves the requirements of both the local population and temporary visitors. Forward-thinking hospitality management firms are aggressively moving beyond their core competency of "heads in beds." They are re-architecting their service offerings to create integrated, lifestyle-driven ecosystems. This strategic pivot involves weaving premium food and beverage (F&B), holistic wellness, and flexible coworking spaces into the brand's core identity. The objective is no longer just to sell a room but to capture a guest's entire daily spend—and that of their neighbors—by creating a centralized ecosystem for living, working, and connecting. This evolution is not merely an expansion; it is a redefinition of the asset itself, transforming a traditionally fixed-cost, occupancy-dependent business into a diversified, resilient, and far more profitable platform for lifestyle services. For decades, the primary metric of success in hospitality was Revenue Per Available Room (RevPAR). This naturally focused all management energy on room pricing and occupancy. Ancillary services, such as the hotel restaurant or business center, were often viewed as necessary amenities or even loss leaders, designed solely to support the core business of room sales. The platform model fundamentally inverts this thinking. The new goal is to maximize Total Revenue Per Available Square Foot (TRevPASF). This metric forces a reappraisal of every part of the hotel: lobbies, rooftops, basements, and even closets are now seen as potential revenue-generating assets. Management firms are engineering this shift by recognizing that modern consumers, whether traveling for business or leisure, no longer operate in silos. The lines have blurred. A business traveler is also a wellness enthusiast. A leisure traveler may need to work for a few hours. And a resident may desire a high-end gym, a "third space" to work from, and a destination restaurant—all of which the new hospitality platform can provide. F&B as a Cultural and Commercial Anchor The most visible transformation is in Food & Beverage. No longer a standardized, beige hotel restaurant, F&B is being reimagined as a primary cultural anchor and a robust commercial engine. The goal is to create "destination" concepts that are so compelling they draw in the local community, generating buzz and energy that, in turn, make the hotel more attractive to overnight guests. In the platform model, F&B moves from a simple amenity to a diverse portfolio of curated experiences. Lobbies are being reborn as "social lobbies"—dynamic, all-day spaces that transition seamlessly from an artisanal coffee bar in the morning to a craft cocktail lounge at night. This approach activates what was once transient "dead space," turning it into a high-margin social nexus. Management firms are embracing multi-concept strategies within a single property. A hotel might now feature a signature rooftop bar, a grab-and-go market with locally sourced goods, a "ghost kitchen" concept for room service and local delivery, and a fine-dining restaurant. Each of these outlets is designed to stand on its own commercially, capturing different market segments and dayparts, and ensuring the F&B division is a formidable profit center in its own right. Wellness as a 360-Degree Value Proposition The concept of "wellness" in hospitality has evolved far beyond a windowless basement gym. Today, wellness is a 360-degree value proposition that is deeply integrated into the entire guest experience, reflecting a profound consumer shift toward health and self-care. This new holistic approach touches every department. It begins with the room, which may feature in-room mindfulness content, circadian-rhythm lighting, and air-purification systems. It extends to F&B, with "clean," nutrition-focused menus and non-alcoholic beverage programs. The centerpiece, however, is the expansion of the wellness facilities themselves. Hotels are now investing in state-of-the-art fitness centers that rival private health clubs. These spaces are not just for guests; they are a key driver of local membership programs. By offering high-tech equipment, group classes such as yoga and spinning, and spa services, the hotel's wellness center becomes another robust non-room-revenue stream. This strategy provides a recurring, subscription-based income that smooths the peaks and valleys of seasonal occupancy. Co-Working and the Monetization of the "Bleisure" Economy The global rise of remote work and the "digital nomad" lifestyle has presented hospitality with one of its most significant opportunities. The traditional "business center" with a shared printer is extinct. In its place, hotels are integrating sophisticated, flexible co-working solutions. This integration takes many forms. At its simplest, it involves redesigning lobbies and public spaces with ample power outlets, high-speed internet, and bookable "pods" for private calls. This immediately encourages guests—and locals—to work from the hotel, driving steady F&B sales during typically slow daytime hours. More advanced models include dedicated co-working floors with their own membership structures. Locals can purchase a monthly pass for workspace access, which provides for an F&B discount and, perhaps, gym access. This "work-from-hotel" model is a powerful B2B and B2C offering. It allows the hotel to monetize its square footage during the day, capture the lucrative "bleisure" (business + leisure) traveler, and deeply embed itself in the local professional community. For hospitality management firms, this evolution from hotel operator to ecosystem curator is the key to future growth and asset value. The strategy is to create a seamless, technology-enabled environment where one service organically flows into the next. By integrating F&B, wellness, and co-working, management firms are building defensible, lifestyle-centric brands. They are creating diversified revenue streams that are not solely dependent on travel patterns, making their assets more resilient. The hotel of the future is no longer just a place to stay; it is a place to be —a hub of activity and the new center of the modern urban experience.

Monday, December 15, 2025

Fremont, CA: The hotel business has undergone substantial changes. Performance swings have differed by season, year, and market, but the state of affairs has remained stable. Three key elements—consistency, planning, and impact—allow us to use marketing tactics to increase income as the sector has identified new demand periods. Consistency plays a crucial role in marketing efforts. Ensuring uniformity in branding, imagery, and messaging across all platforms fosters trust among previous and current guests. Timely and relevant communication keeps your hotel at the forefront of potential guests' minds. It is equally vital to target the appropriate customer at the right moment consistently. Ongoing exposure cultivates brand recognition, trust, and loyalty, increasing the likelihood that guests will consider your hotel when making reservations. Digital advertising is one of the most effective methods to achieve this goal. Digital Marketing: In the contemporary digital landscape, marketing is essential in influencing customer experiences. Hotels must engage with potential guests during the initial phase of their travel planning—when they contemplate their destination and timing—by connecting with tech-savvy travelers at this critical juncture. To effectively shape consumer behavior and enhance revenue, hotels can utilize various technological advancements, including Mobile Optimization and Virtual Reality (VR) Tours. Digital Paid Advertising: The subsequent phase in digital marketing involves digital paid advertising, explicitly focusing on targeted advertising and personalization. Digital marketing empowers hotels to develop advertising campaigns tailored to specific demographics, consumer behaviors, and interests. This precision guarantees that appropriate messages are delivered to the relevant audience segments, enhancing the likelihood of converting prospective guests or generating sales. Achieving this effectively requires a comprehensive understanding of the audience, particularly the hotel’s primary feeder markets. Personalization and search engine optimization are the two different methods of digital paid advertising. Leveraging Social Media and Influencer Marketing: Social media platforms have emerged as significant marketing assets for hotels. They provide avenues for direct interaction with former, present, and prospective guests, highlight distinctive services, and foster brand loyalty. Hotels can capitalize on social media and influencer marketing to enhance revenue by utilizing Visual Storytelling, User-Generated Content (UGC), and Influencer Partnerships. Sustainability: Sustainability has surfaced as a paramount concern for travelers worldwide. Establishments that implement environmentally responsible practices can appeal to eco-conscious patrons and distinguish themselves in a competitive landscape by highlighting their dedication to sustainable initiatives. Among the various strategies for sustainable tourism are Green Certifications, Eco-Friendly Amenities, and Community Engagement.

Monday, December 15, 2025

The international hospitality sector, which is characterized by excellent customer service, guest satisfaction, and flexibility, greatly depends on a knowledgeable and accommodating workforce. The core of this labor ecosystem, which is essential to closing the gap between opportunity and talent, is the hotel staffing services industry. These companies are now strategic partners that provide specialized workforce solutions, going beyond their previous function as middlemen. Through their products, hotels, eateries, event spaces, and other hospitality businesses can better manage demand fluctuations, access specialist knowledge, and improve operational agility. Current Market Dynamics and Growth Trajectory The hospitality staffing services market is experiencing significant momentum and is closely aligned with the broader recovery and transformation of the hospitality industry. While direct employment figures in some mature markets are still normalizing relative to pre-pandemic levels, the demand for flexible, specialized staffing solutions remains robust. Key industry metrics—revenue Per Available Room (RevPAR), Average Daily Rate (ADR), and occupancy rates—are trending upward across global markets, reinforcing the need for adaptable and scalable workforce strategies. Growth, however, is not evenly distributed. Emerging tourism economies are witnessing pronounced development across the hospitality spectrum, driving strong demand for staffing services at all levels—from luxury establishments to budget-friendly accommodations. This growth is particularly evident in tier-2 and tier-3 cities, which are rapidly becoming new hubs for employment and investment. Global projections suggest continued expansion, fueled by increased leisure and "bleisure" travel, the revitalization of the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment, and the sustained economic contribution of travel and tourism. In response, staffing service providers are extending their geographic footprint and enhancing their value propositions to align with the evolving needs of a diverse and growing client base. Key Drivers Shaping Demand The growth and evolution of hospitality staffing services emphasize that flexibility is central to hospitality operations, given their inherent seasonality and event-driven fluctuations. Staffing services enable businesses to rapidly scale their workforce in response to peak periods, large-scale events, or unforeseen absences. They provide essential elasticity without incurring the costs of maintaining a permanently larger team. This on-demand model helps maintain high service standards amid fluctuating occupancy and guest volumes. Equally significant is the increasing demand for specialized talent. Today’s hospitality landscape requires a wide array of skills, from advanced culinary and mixology expertise to multilingual front-office proficiency and technological fluency for managing guest-facing systems. Staffing agencies offer access to curated pools of pre-vetted professionals with these niche competencies, often delivering faster and more targeted results than traditional hiring channels. This is particularly beneficial for high-end venues or those offering distinctive guest experiences. Operational efficiency also plays a crucial role. Hospitality businesses can significantly reduce their administrative burden by outsourcing recruitment, onboarding, payroll, and compliance processes for temporary or supplemental staff. This allows management teams to focus on core priorities such as service delivery, guest satisfaction, and strategic growth, while staffing partners handle the logistical complexities of workforce management. Evolving guest expectations are also reshaping staffing needs. Modern travelers increasingly seek personalized, seamless, and tech-enabled experiences, requiring personnel who are not only skilled in traditional hospitality but also proficient with digital tools and equipped with strong interpersonal abilities. Staffing services support this shift by sourcing and, in some cases, training talent capable of meeting these elevated demands, thereby enhancing the overall guest experience. Technological Integration Transforming Operations Technology is fundamentally reshaping how hospitality staffing services operate and deliver value. Digital platforms and mobile applications have become central to staffing, enabling real-time connectivity between businesses and available talent. These tools support faster placements, transparent communication, and more efficient scheduling. Applicant Tracking Systems (ATS) streamline recruitment workflows, while advanced scheduling software enables optimized workforce deployment based on forecasted demand, often incorporating data analytics. Artificial intelligence (AI) and machine learning (ML) are increasingly leveraged to enhance candidate-job matching, anticipate staffing needs, and analyze performance trends. Technological advancement also extends into training and development. Though still emerging, Virtual Reality (VR) and Augmented Reality (AR) are showing promise in creating immersive, low-risk training environments where staff can hone skills in realistic simulations. Meanwhile, automation continues to impact operational roles—AI-powered chatbots manage routine inquiries, and robotics assists with tasks such as cleaning or delivery, freeing human staff to focus on high-value guest engagement. In response, staffing firms are evolving to source tech-literate talent and incorporate technology fluency into their screening and training programs. Investment in training and upskilling programs is becoming a standard, equipping workers with professional development opportunities that benefit both the individual and the client organization. The gig economy continues to shape expectations, as many hospitality workers seek flexibility and autonomy in scheduling. Reputable staffing services respond by promoting fair labor practices, ensuring legal compliance, and prioritizing safe working environments. Additionally, there is a growing focus on employee well-being. Forward-thinking providers are implementing strategies to boost morale, engagement, and retention within their flexible workforce, recognizing that supported workers deliver superior service. Evolution of Service Offerings Hospitality staffing services are evolving from transactional providers into strategic partners. Increasingly, firms work closely with clients to understand long-term operational objectives and brand standards, ensuring placements that align with organizational culture and immediate staffing needs. Service portfolios are expanding into niche markets such as luxury hospitality, healthcare hospitality, corporate dining, remote resorts, and large-scale event venues. These segments require tailored recruitment strategies and specialized management approaches. Enhanced quality control measures, performance monitoring, and consistency protocols are gaining prominence to ensure accountability and service excellence. Value-added services such as onboarding support, compliance management, and data-driven workforce analytics further strengthen staffing firms' strategic role. The rise of cross-training initiatives is also helping client organizations build more adaptable and versatile teams. The hospitality staffing industry is a vital, adaptable contributor to the global hospitality ecosystem. Defined by technological advancement, workforce agility, and expanding specialization, the industry enables hospitality businesses to operate efficiently and exceed guest expectations. Continued innovation and integration promise to further enhance their impact, solidifying their place at the forefront of shaping exceptional guest and employee experiences worldwide.

Friday, December 12, 2025

The hotel sector has an opportunity to change from only giving services to creating memorable, captivating moments for customers as the global economy moves from a service-based to an experience-driven paradigm. The art of creating immersive and emotionally impactful guest experiences is taking precedence above the transactional provision of lodging and food, redefining the very meaning of hospitality. The industry's approach to its most precious asset—its people—must change in tandem with this shift. More human-centric techniques that emphasize personality, emotional intelligence, and a sincere passion for creating moments of delight are replacing the conventional, process-driven forms of staffing. The Rise of the People-Centric Approach In the Experience Economy, the rigid adherence to standardized service scripts is becoming increasingly obsolete. While operational efficiency and consistency remain essential, the true differentiator lies in the ability of hospitality professionals to forge genuine connections with guests. This has led to a fundamental shift in recruitment and talent management, placing greater emphasis on intrinsic human qualities. Forward-thinking hospitality organizations are now actively seeking individuals who possess a natural aptitude for empathy, strong interpersonal skills, and a high degree of emotional intelligence. The focus has moved from simply filling roles to building teams of individuals who are inherently motivated to create positive and memorable interactions. This people-centric approach extends beyond the recruitment process and permeates the entire employee lifecycle. Onboarding is no longer just an orientation to policies and procedures; it is an immersion into the organization's culture and values, with a strong emphasis on the art of hospitality. Training is evolving from rote memorization of service standards to the development of soft skills, such as active listening, problem-solving, and the ability to read and respond to non-verbal cues. The goal is to empower employees to move beyond the confines of a script and to engage with guests on a personal and authentic level. This empowerment fosters a sense of ownership and allows employees to bring their unique personalities to their roles, creating a more diverse and engaging guest experience. The result is a workforce that is not just technically proficient but also emotionally invested in creating exceptional moments for every guest. Cultivating a Culture of Continuous Growth: Investing in the Employee Journey The transient nature of the hospitality workforce has long been a defining characteristic of the industry. However, in the Experience Economy, the cost of high turnover extends beyond the financial implications of recruitment and training; it directly impacts the consistency and quality of the guest experience. Recognizing this, leading hospitality organizations are placing a renewed emphasis on creating an environment that fosters long-term growth and development. The employee journey is now viewed as a strategic imperative, with a focus on providing clear pathways for career advancement and continuous learning opportunities. This commitment to employee development manifests in a variety of ways. Personalized training programs that cater to individual strengths and career aspirations are becoming the norm. Cross-training initiatives are being implemented to provide employees with a broader skill set and a deeper understanding of the overall operation, leading to a more agile and versatile workforce. Mentorship programs are being established to connect seasoned professionals with emerging talent, fostering a culture of knowledge sharing and professional guidance. Furthermore, organizations are investing in the well-being of their employees, recognizing that a happy and engaged workforce is a prerequisite for delivering exceptional hospitality. This holistic approach to the employee journey not only enhances retention but also cultivates a more skilled, motivated, and loyal workforce that is committed to the organization's success. The Digital Transformation of Talent While the human touch remains the cornerstone of the hospitality experience, technology is playing an increasingly vital role in empowering employees and enhancing their ability to deliver personalized and seamless service. The digital transformation of talent management is not about replacing human interaction but about augmenting it, freeing up employees from mundane administrative tasks and providing them with the tools and information they need to focus on what truly matters: the guest. From recruitment to daily operations, technology is being integrated to create a more efficient and effective talent ecosystem. AI and data analytics are being leveraged to identify and attract candidates with the right blend of skills and personality traits. Sophisticated learning management systems are delivering personalized and on-demand training modules, allowing employees to learn at their own pace. Mobile communication platforms are facilitating seamless collaboration between departments, ensuring that guest requests are handled promptly and efficiently. Guest-facing technologies are providing employees with real-time insights into guest preferences and past interactions, enabling them to anticipate needs and deliver a highly personalized experience. By embracing technology as a strategic enabler, hospitality organizations are not only optimizing their talent management processes but also enhancing overall efficiency. The shift from a service-based to an experience-driven global economy represents more than a market trend; it is a fundamental re-orientation of value, placing the authentic, curated moment at the heart of the hospitality offering. Ultimately, the competitive edge in this evolving market belongs to those who recognize that the quality of the guest experience will never exceed the quality of the employee experience. The employee is the authentic engine of the Experience Economy. By investing in their growth, empowering their judgment, and valuing their individual contributions, the hospitality industry will not only weather this transformation but will grow, cementing its role as the premier architect of memorable, human-centric journeys for decades to come.

Thursday, December 11, 2025

In little more than one year, Maura Zambarano has become a recognized and welcome presence in the hospitality industry, known particularly among boutique and luxury hoteliers for her ability to deliver the best sleep possible to discerning guests. So much so that her firm, Mattress Concierge, was recently honored as 2025’s Hospitality Mattress Company of the Year by Hospitality Business Review Magazine. The fact that Mattress Concierge was recognized over many larger, better-known brands and competitors barely 12 months after Zambarano assumed ownership is a testament to the company’s role in providing luxury sleep experiences to boutique hotels and resorts across the country—and to the woman leading it. Ask Zambarano herself, and she’ll likely share that before taking the reins of Mattress Concierge, she knew little about mattresses or the mattress business beyond the concept that sleeping on a good one was important to the healthy lifestyle she maintains. That abruptly changed when her ex-husband, Rob Richards, the previous owner of Mattress Concierge, and father to her two children, passed away unexpectedly in May of 2024. “I knew little about Mattress Concierge other than Rob owned it, and that his goal was to eventually grow it into a family business, a legacy for his children,” Zambarano recalls. “Unfortunately, at the time of his death, our children were 17 and 19 and nowhere ready to assume control of a business that they knew nothing about. In the process of untangling records for his estate and speaking to many of his customers, I slowly came to the realization that it was very important not to take the easy route, sell the company to investors and walk away. Instead, I made the decision to figure out how to keep his dream alive.” Of course, Zambarano already had a successful, full-time career of her own, as a consultant focused on the development of not-for-profit senior living communities. But, she was also armed with a strong work ethic and innate sense of service that had been ignited during her childhood by stories shared by her grandfather, a shipping manager for Anaconda Copper Co., and later by her father, who eventually guided her into her first corporate job, at the same property and casualty insurance software company where he worked. But not before the young businesswoman had begun to hone her sales and marketing skills. With a pair of partners, and her “cool bloodhound in tow,” she had been traveling the country following college sampling and selling sauces out of a retrofitted Airstream trailer. “I was 22 at the time, having a tremendous amount of fun and learning a lot about grass roots marketing. It was an experience that has served me well ever since,” Zambarano says. Of course, her father continued to encourage the young entrepreneur to develop her burgeoning skill sets in the corporate world, and eventually she and her dog came in from the cold. Zambarano specialized in property and casualty software solution sales. “There was a layer between my father and I in the insurance company where we worked, but I was incredibly fortunate to have him as a mentor. He was an incredible leader, and though he passed almost eight years ago, to this day I still receive notes from people on LinkedIn that begin, ‘Your Dad was the best boss I ever had,’” she says. “He gave me an incredible foundation to build on and really helped me understand the importance of customer service, trust, and authenticity. From my grandfather and my father, I learned to stand behind my word, and never tell anyone anything that’s not true in order to close a sale.” Eventually she met Richards, and when the company he was working for relocated its headquarters to Connecticut, Zambarano followed. A local advertising agency she called on had begun working with a client in retirement living services and recommended her for a job, and the position would place her on the vanguard of the senior living industry. More than two decades later, Zambarano would never have imagined that her background in senior living would prepare her beautifully for the role she was to undertake in leading Mattress Concierge. Simply put, as she began her deep dive into the mattress business, the executive quickly learned that the hospitality and senior living development industries share one crucial overlap: The importance of authenticity and exceptional customer service and the difference a great mattress can make in the quality of a stay, whether overnight in a hotel, or as a guest of a senior living community. “I became amazed by how much of what I had been doing for nearly my entire career in the senior living space intersected with the hospitality business, and it wasn’t necessarily my economics major, my experiences in grass roots marketing, or my belief in great customer service, although all that certainly helped propel me—and Mattress Concierge—forward,” Zambarano said. “It’s the nuances that people don’t necessarily consider…like the importance of the kind of steel rod edging that we use in a hospitality-grade mattress, and why that detail matters in senior living. As they age, people tend to sit on the edge of their beds more often as they get dressed. Or why, it’s important in a senior living space to consider not only the comfort and support of a mattress, but the scale and design of the bedroom furniture around it. If there are large spaces beneath the furniture, and say, a watch or piece of jewelry rolls off the nightstand onto the floor, retrieving it can be difficult for an occupant bent on maintaining self-sufficiency. While as far too many guests are aware, reach under the nightstand or bed in a hotel environment, no matter how luxurious, and you’re liable to pull out a handful of dust. In either case, thoughtful design is everything.” Indeed, since senior living spaces today need to feel much more like luxury hotel experiences, both industries, as well as consumers, are now benefiting from Zambarano’s presence and influence. And given Zambarano’s swiftly growing reputation for pairing superior customer service with an ability to deliver luxurious sleep experiences, so are all those looking to Mattress Concierge as a vendor. “I’m honored by how quickly I have been welcomed into the arms of the hospitality industry, and just as quickly, that I’ve found that it is actually possible to have dual careers and passions,” she says. “The connecting thread woven through all of this is my devotion to making people comfortable, no matter the setting.” That feeling of comfort now also extends to ending the stigma of addiction, Zambarano explains, noting her ex-husband’s sudden cause of death. “Rob was a smart businessman, a kind and thoughtful human that was burdened with alcoholism” she says. “At first I was very vague as to how Rob passed until one hotel client kept asking questions and I finally said he died of alcoholism. The client responded with their story of addiction and was thankful that I had shared.” As so many people have reached out to ask how ZambaranoI came to be running Mattress Concierge throughout the past year, She has been astonished to learn how prevalent the disease actually is. Given the predominance of similar stories—of husbands, brothers, uncles, wives, sisters, mothers, children and friends affected. “I have turned to make it my mission to be a part of the movement to end the stigma of addiction and to be a source and a force for comfort in all that I do and the businesses I represent.” www.mattressconcierge.com

Thursday, December 11, 2025

The brewing industry has seen a significant technological shift, with automated systems enhancing precision and efficiency. This has necessitated the development of new technical skills and skill sets. Craft beer, a blend of art and science, has been streamlined by technology, with stateof-the-art software systems enabling breweries to monitor supply levels, track deliveries, forecast demand, and boost operational efficiency. AI and IoT are game-changers in beer production, enhancing quality and efficiency. As the craft beer sector grows, the demand for innovative brewers is increasing, making understanding how technology can help breweries grow crucial. The industry can benefit from adopting new technologies like AI, data robotics, and automation. As the world faces challenges like climate change, the industry must adapt to new practices in every step of its supply chain to remain sustainable and efficient. Automation Technology Reduces Waste Automation technology improvements are bringing about a dramatic revolution in the beer industry. Thanks to automated brewing technologies, brewers can raise production levels using fewer resources and money. Precise variable monitoring made possible by these systems results in better products and happier customers. Inventory stock levels may be planned, operations can be optimized, and predictive analytics models can be developed using data gathered from sensor-connected equipment. Green Technologies are in the Works Energy-efficient brewing equipment, like heat exchangers, insulated mash tuns, and pumps, are the focus of breweries to lower emissions and energy usage. Breweries can be powered by biomass, solar, or wind energy, which lessens the need for non-renewable energy sources like fossil fuels. To further reduce energy usage, surplus heat created during brewing can be captured and reused using energy recovery equipment, such as heat exchangers or steam condensers. Many brewers have already adopted sustainable technologies to use fewer fossil fuels in their production processes. Technologies that Conserve Water Brewers are adopting sustainable technologies to lessen their operational impact on the environment. Brewers increasingly rely on cutting-edge water and energy-saving technologies like water recycling, water-efficient cleaning, and flow meters. Numerous companies have used these techniques in their breweries.